Why You Should Attend a Mexican Music Festival

What makes a music festival in Mexico feel so different from one in the United States? This week on The What Podcast, Barry and Bryan talk with Ricardo Gómez from OCESA, the promoter behind Mexico City's massive Corona Capital Festival. Ricardo shares how Mexican festival culture compares to the U.S., from the unmatched passion of Mexican fans and the emotional connection they have with artists, to how sponsorships help keep ticket prices affordable without compromising the experience.The conversation goes deep into the logistics of building a large-scale event in Mexico City, including lineup curation, routing challenges, and the economics of booking international headliners. For Bonnaroo and music festival fans alike, it's a fascinating behind-the-scenes look at how live music thrives south of the border, and what American festivals could learn from the energy, community, and creativity that define Mexico's biggest music festivals.Listen to this week's episode here or watch it on YouTube. As always, subscribe to The What Podcast wherever you get podcasts for weekly updates on Bonnaroo and festival news!______(00:00:00) Intro(00:01:44) Interview with Ricardo Gómez of OCESA(00:48:50) Wrap-up(00:53:24) OutroLINKS MENTIONED IN THIS EPISODECaveFest 2025: Exploring the Underground Magic of The Cavernsticketmaster.com.mx______ CaveFest at The Caverns, Oct 10-11, 2026 | Get Tickets Here! 🎧 LISTEN LINKS Website: https://thewhatpodcast.com Spotify: https://thewhat.co/spotify Apple Podcasts: https://thewhat.co/applepodcasts YouTube Music: https://thewhat.co/youtubemusic Amazon Music: https://thewhat.co/amazonmusic 📱 SOCIAL LINKS Discord: https://discord.gg/zShHTeCYGn YouTube: https://www.youtube.com/@thewhatpodcast X: https://x.com/thewhat_podcast Instagram: https://www.instagram.com/thewhatpodcast/ Facebook: https://www.facebook.com/thewhatpodcast/ TikTok: https://www.tiktok.com/@thewhatpodcast The What Podcast theme: "Aquarius" by *repeat repeat, used with permission. Other music provided by Midist and used with permission. We love to hear from you! Send us an email at [email protected] or call (423) 667-7877 and leave us a voicemail. We might just feature it on the show.