Why You Should be Focusing on Culture First!

We all want to belong, to be part of something that is special, that inspires us to be be better humans collectively. Your business is the daily testing ground for self-improvement. Your culture is either toxic, generic, or intimate. Culture is the DNA that interweaves through every transaction and selfish or selfless action your family (i.e. employees) and you do as the leader.   Airbnb CEO and Founder Brian Chesky Quotes on Culture:  "Culture is so incredibly important because it is the foundation for all future innovation. People with passion can change the world." "Culture is simply a shared way of doing something with passion." "A company's culture is the foundation for future innovation. An entrepreneurs job is to build the foundation." "There's no such thing as a good or bad culture, it's either a strong or weak culture. And a good culture for somebody else may not be a good culture for you." "The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing. People can be independent and autonomous. They can be entrepreneurial."