Why you should care about your business patents and trademarks

Michael Falk is the Chief Economist at Intellectual Property Australia, the Australian government agency responsible for administering intellectual property rights relating to patents and trademarks. In this episode, Michael explains the importance of IP for businesses and breaks down IP Australia's new trademark checker tool. He also explains the different types of intellectual property, and shares how businesses can leverage IP to generate revenue and increase competitiveness.   Resources and links: IP Australia website TM Checker tool   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.See omnystudio.com/listener for privacy information.