Why you should care about your businesses branding

Dan Ratner is the Founder and CEO of Uberbrand, a renowned brand advisory firm that specialises in brand strategy and development. Dan is passionate about working with clients to create and maintain strong brands and has even written a book called "Be The Frog" that simplifies the branding process to a level even kids can understand. In this episode, Dan shares the inspiration behind starting Uberbrand, and what the branding journey is like from the perspective of a client. He'll explain what brand strategy is, the importance of building your brand's equity, and learn how to identify the key factors businesses need to consider when developing their strategy.    Resources and links: Uberbrand Website  Dan Ratner on LinkedIn    Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.See omnystudio.com/listener for privacy information.