Why you should invest in social proof with Mark Huber (UserEvidence)

Today’s guest was Mark Huber. Mark, VP of Marketing at UserEvidence, a platform that supports brands to collect stats, intelligence, and proof from their customers to use in their go-to-market motion. Mark’s been in the startup ecosystem for ages including working at Metadata and advising Navattic. Here are two things I learnt from Mark:Importance of social proof using available intelligenceHow Mark built the pipeline model at UserEvidence and how it’s changed the game.