Why You Should Make Social Media a Priority

Episode 199 - Why You Should Make Social Media a Priority    A new fire chief just took the helm in town, and one of his top priorities is to strengthen the department's social media presence. Now that got my attention, not to mention my kudos and props. And yes, if a fire chief understands the power of social media, why shouldn’t every business, brand, company and organization? Why shouldn't everybody realize the importance of the connections that are waiting there to be made online? People aren’t looking for the evening news or flipping through the paper anymore. They’re scrolling, clicking, sharing and engaging on LinkedIn, Facebook, Instagram, X and the like. That is where breaking news happens. That is where trust is built. That is how you stay connected with the people who matter most. Social media isn’t optional in today's day and age, it’s essential. It's the next best thing to being there in person for communications and community. It’s your direct line to your friends and your family, the clients and customers, even complete strangers. It's where you'll find the bulk of your audience, no matter who they are, on a regular basis, where you'll find countless opportunities to inform, inspire, engage and enlighten them in real time. So don't be out of sight and mind. Take a page from this fire chief’s playbook - show up on social media and share your messages with the public. Be conspicuous in your presence day in and day out where your communications can catch fire and spark action - if and when desired, necessary, etc. - among your constituents.