Why You Should Sell Before You Launch episode artwork

EPISODE · Sep 9, 2025 · 12 MIN

Why You Should Sell Before You Launch

from Before the Launch with Brenna McGowan · host Brenna McGowan

What do Taylor Swift, Alex Hormozi, and blockbuster movies have in common? They all master the art of pre-launching—and in today’s episode, I’m breaking down what your next offer launch can learn from the silver screen.I’m sharing how open loops, trailers, and strategic buzz-building can take the stress off launch day while bringing in perfect-fit buyers—before your offer even goes live.In this episode, you’ll learn:Why Hollywood starts marketing 120 days before release—and you should tooHow to use open loops to create irresistible curiosityThe psychology trick behind trailers that drive actionWhy you shouldn’t rely solely on your waitlistReal client examples that prove pre-selling works🎬 Listen now and learn how to make your next launch a box office hit.👉 And if you’ve ever wondered about the real value of a waitlist, don’t miss Episode 4: Waitlists Are Not a Launch StrategyYour Next Steps:Want to plan your next launch in seconds? Grab my free AI Launch Calendar🔹 Let’s work together! Book a strategy call🔹 Join the Behind the Launch Facebook Group🔹 Connect on InstagramThanks for Listening! If you enjoyed this episode, please help us share it by:⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

Episode metadata supplied by the publisher feed · Published Sep 9, 2025

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Why You Should Sell Before You Launch

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