Why You Shouldn't Ask for The Decision Maker
from Same Side Selling Podcast
A common sales tactic is to ask for the "decision maker" when speaking to potential new clients. This can (and often does) backfire in multiple ways ultimately leading to a loss of a sale. Ian Altman explains why you should avoid this line of questioning and how to instead get you and your customer on the same side.
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This episode is 7 minutes long.
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This episode was published on February 4, 2022.
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