Why you shouldn't disrespect your competition

It's easy to look down on your competition when you strongly believe in your product, but dismissing other bands can be very detrimental to your own success. In this episode of Killer Media Sales, hosts Alex Whitlock and Russell Stephenson explain the disadvantages of viewing your competition one-dimensionally, how demonstrating a superior attitude comes across as blind arrogance, and why having your competitor trash-talk you can actually be a good thing. They share their insights on the importance of taking a neutral view of the strengths and weaknesses of your competition, why you should be complimentary on your competitors' successes, and how to use your competitor analysis effectively.