Why you shouldn't give up on "Hero Campaigns" in Digital PR - with Eva Cheng

Eva Cheng shares why you shouldn't give up on "Hero Campaigns" in Digital PR.Discussion points include:What are hero campaigns?What are the typical results you are looking to achieve from hero campaigns?How do you create a hero campaign?How do you manage a hero campaign?How do hero campaigns fit into the bigger picture?Why should SEOs consider building category page links?At what point in your SEO strategy should you implement this? Are there any specific Digital PR tactics that have proven more successful for category page links?Why do you say that an SEO shouldn’t be afraid to build category page backlinks?How do building category page backlinks fit into the bigger picture?