Why you shouldn't run email split tests | Takeaways from Doughnut Diversification

Check out Churn Flags – my new retention podcast – if you’re in SaaS: Apple • Spotify • YouTube • Other platformsLet’s dive into the strategies and methods used in the Harvie free gift email, featured in Episode 24Ideas you don’t want to miss(02:47) Takeaway #1: Judge carefully(04:11) Takeaway #2: Segment your list… but… do so with a grain of salt.(05:29) Takeaway #3: Test your offers before defaulting to that discount(06:26) Takeaway #4: Use research to answer your questions(07:00) Takeaway #5: Use email to test what research can’t answer for you(07:55) Takeaway #6: Match your copy to what your audience needs to hear(08:53) Takeaway #7: Realize that there is no objective definition for “valuable”Links from this episodeTake a look at the emails we featured in Ep. 24Plan more effective emails with my Ecomm Playbooks or SaaS Success PackFollow Nikki on LinkedInGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Let me know what you thought about the episode by emailing [email protected] consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.