Why you shouldn't run email split tests | Takeaways from Doughnut Diversification

from Email Swipes | Email marketing teardowns for SaaS brands · host Nikki Elbaz | Email marketing strategist for SaaS brands

Let’s dive into the strategies and methods used in the Harvie free gift email, featured in Episode 24Ideas you don’t want to miss(02:47) Takeaway #1: Judge carefully(04:11) Takeaway #2: Segment your list… but… do so with a grain of salt.(05:29) Takeaway #3: Test your offers before defaulting to that discount(06:26) Takeaway #4: Use research to answer your questions(07:00) Takeaway #5: Use email to test what research can’t answer for you(07:55) Takeaway #6: Match your copy to what your audience needs to hear(08:53) Takeaway #7: Realize that there is no objective definition for “valuable”Links from this episodeTake a look at the emails we featured in Ep. 24Plan more effective emails with my Ecomm Playbooks or SaaS Success PackFollow Nikki on LinkedInGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Let me know what you thought about the episode by emailing [email protected] to Email Swipes and never miss another episodeApple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player

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This episode was published on August 7, 2024.

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