Why Your 5x ROAS Is Lying to You (and What to Track Instead)

from ACTA, NON VERBA · host Mercedes Mansilla

Think your ads are crushing it because you’re hitting a high ROAS? Think again. In this video, I break down why ROAS is a vanity metric in 2025 and how contribution margin gives you the real picture of profitability. If you’re scaling without tracking what you’re actually keeping, you’re setting yourself up to burn cash. Learn how to optimize your offers, pricing, and funnel based on real numbers—not performance theater.Want to learn more or ready to apply this to your own business?Follow me on LinkedIn or book a strategy call at www.mercedesmansilla.comConnect on LinkedIn → https://www.linkedin.com/in/mercedes-mansilla/

Episode metadata supplied by the publisher feed · Published Apr 14, 2025

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Why Your 5x ROAS Is Lying to You (and What to Track Instead)

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