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May 7, 2026 32 min

Why Your Ads Aren't Working

from Ecommerce Playbook: Numbers, Struggles & Growth Hosted by Common Thread Collective

You're spending $20 per ad and it's not working. You think you need more creative volume. But the real problem? You don't have your customer journey figured out. In this episode, Joy Sharma breaks down why 7-figure brands get stuck, and it's almost never a creative problem. He shares the exact formula CTC uses to diagnose and fix growth for emerging brands, and why testing inside marketing moments (not evergreen) changes everything. The Formula: (Landing Pages + Offers + Creative) ^ Customer Journey ^ Moments What You'll Learn: Why 8-figure brands seem to have "better ads" (they don't, they have better offers) The AOV vs Conversion Rate graph that tells you if you're winning or losing Why you should NEVER test offers in evergreen The 4-peak monthly strategy for 7-figure brands How to use marketing moments as free testing containers Why CRO doesn't matter until you hit ~$30M Show Notes: Go to https://www.chargeflow.io/ and use CF30 to recover chargebacks free for 30 days. Explore the Prophit Engine: https://commonthreadco.com/pages/prophit-engine The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have

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This episode is 32 minutes long.

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This episode was published on May 7, 2026.

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