Why Your AI Visibility Strategy Is Just Old SEO With a New Name | Steve Krull, BeFound Online

Everyone is selling AI visibility strategy right now. AEO. GEO. AISCO. LLMO. The alphabet soup is endless and most of it is the same SEO playbook with a new coat of paint. Steve Krull has been in digital marketing long enough to see this pattern before — and he is not impressed.Steve is the founder and CEO of BeFound Online, a boutique digital marketing agency specializing in high consideration brands with complex sales cycles. He built AIQ because founders needed something that actually told them where they stood in AI search and what to do about it.This conversation was recorded before Steve appeared on our panel episode — we're dropping it Tarantino style. If you caught him on the panel, this is the origin story. If you didn't, start here.We get into what actually carries over from traditional SEO into AI search and what is genuinely different. We talk about why lead magnets are dying, why gated content is mostly feeding your spam folder, and what you should be doing with your contact forms right now. Steve shares specific tips your team can implement this week — schema, H1 and H2 structure, EEAT principles, content taxonomy — without hiring an agency.WHAT WE COVER:— Why most AI visibility strategies are old SEO repackaged and how to tell the difference— What actually carries over from SEO into AI search and what genuinely changed— Why lead magnets don't work when buyers can just ask ChatGPT instead— Contact form optimization — the specific changes that move the needle on conversions— Schema, EEAT, H2 tags as questions, pillar content — practical tips you can use this week— Why gated content is mostly collecting Gmail addresses you'll never market to anyway— The real cost of being everything to everybody for too long— Service vs. product: how Steve crossed the value bridge and stopped selling hours— AIQ: what AI visibility actually means and how to measure it— Why the order of operations in digital marketing has changed even if the tactics haven'tABOUT STEVE KRULL:Steve Krull is the founder and CEO of BeFound Online, a boutique digital marketing agency focused on high consideration brands with complex or consultative sales cycles. He is also the founder of AIQ, a proprietary AI visibility scoring tool built for companies trying to understand and improve how they show up in AI search.CONNECT WITH STEVE:LinkedInBeFoundOnlineSteve's panel appearance: the Gong KillerABOUT REVENUE REMIX:Revenue Remix is hosted by Summer Poletti, founder of Rise of Us. Feedspot Top Revenue Podcast 2025. Apple Podcasts, Spotify, YouTube, and everywhere you get your podcasts.Subscribe: @RevenueRemix on YouTubeFollow Summer Poletti on LinkedIn.AI visibility, AI SEO, AEO, GEO, LLM optimization, AI search, ChatGPT SEO, AI overviews, B2B digital marketing, B2B SEO, content marketing strategy, lead magnet, gated content, contact form optimization, conversion optimization, B2B lead generation, SEO strategy, content strategy, AI search optimization, BeFound Online, Steve Krull, Revenue Remix, Summer Poletti, complex sales cycle, B2B SaaS marketing, website conversion, LLM visibility, ChatGPT visibility, B2B podcast, revenue podcast, digital marketing 2026, AI marketing strategy