Why Your Blog Isn’t Driving Pipeline — Lessons from the BOFU Queen

Most SaaS teams don’t have a traffic problem. They have a conversion problem.This week on Behind the Brief, I sat down with Lashay Lewis — Founder of BOFU.ai — to talk about how to turn blogs into bottom-of-funnel machines.Two years ago, I was saving her LinkedIn posts like playbooks. Today, she’s walking us through:* Why BOFU is ignored (and why that’s costing companies pipeline)* How to use AI without losing the human edge* The 3-step workflow she built to take blogs from 5% to 30% conversion* Her biggest founder lessons from building BOFU.ai👉 Watch on YT: "Intent over volume. Thirty people with buying intent beat 30,000 browsers every single time." – Lashay LewisCTA:If you’ve ever wondered why your blog “looks great” but doesn’t bring leads — this one’s for you. Get full access to The PMM Brief at pmmshruti.substack.com/subscribe