EPISODE · Jun 15, 2026 · 25 MIN
Why Your Book Isn't Supposed to Make You Money with Katrina Sawa
What if your book isn't the product?Many entrepreneurs dream of writing a book, imagining bestseller lists, book sales, and the credibility that comes with becoming an author.But according to business coach, publisher, and author Katrina Sawa, most people are thinking about books all wrong.In this eye-opening conversation, Katrina shares why the real value of a book isn't the royalties. It's what happens after someone reads it.We talk about how books can help you build visibility, establish credibility, land speaking opportunities, attract clients, and create entirely new revenue streams. Katrina also reveals one of the biggest mistakes aspiring authors make before they even start writing.If you've ever thought about writing a book, or you've already written one and wondered why it isn't generating business opportunities, this episode is packed with practical insights.In This EpisodeWhy books rarely make money directlyHow authors use books to attract high-value clientsThe role of books in building visibility and credibilityWhy speakers with books get more opportunitiesThe biggest mistakes authors make before writingHow to plan the marketing before you write the bookCompilation books versus solo booksHow AI is changing the writing processWhy your book should fit into your business strategyWhat makes a book profitableAbout Katrina SawaKatrina Sawa is a sought-after business coach, international speaker, and book publisher. Through Jumpstart Publishing, she has helped more than 150 entrepreneurs become published authors and use their books to grow their businesses.Free Resource for Authors and Those Who Want to be Authors1 Hour Training on: All Things Self-Publishing https://jumpstartpublishing.net/freemc-jsybook/Book Marketing Checklist and Short Video Traininghttps://jumpstartpublishing.net/bookmarketingfreebie/Key TakeawayA book isn't just a book.When done strategically, it's a visibility tool, a credibility tool, a lead generation tool, and a business growth tool all rolled into one.✔️Connect With Katrina SawaFacebook Profile: https://www.facebook.com/katrinasawa/Facebook Page: https://www.facebook.com/JumpStartYourBizNow/ Facebook Group: https://www.facebook.com/groups/JumpstartYourBizFacebook Group: https://www.facebook.com/groups/TheAuthorSuccessCollectiveYouTube: https://www.YouTube.com/KatrinaSawaLinkedIn: https://www.linkedin.com/in/katrinasawa/Instagram: https://www.instagram.com/katrinasawa/✔️Connect With Host Andrea StenbergWebsite: https://www.thebabyboomerentrepreneur.com/LinkedIn https://www.linkedin.com/in/andreastenberg/Instagram https://www.instagram.com/andreastenberg/YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneurGrab a copy of Turn Your Everyday Stories Into Videos That Make People Say “That’s Me”https://my.thebabyboomerentrepreneur.com/story-videos
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Why Your Book Isn't Supposed to Make You Money with Katrina Sawa
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