Why Your Brain Treats a Stock Split as a Bargain

Lucas and Luna explore the cognitive bias behind stock splits: why a $300 stock that becomes $150 feels cheaper even though the company's value hasn't changed. They dive into the psychology of nominal price anchoring, using real examples like NVIDIA's 10-for-1 split in June 2024 and historical data from Apple and Berkshire Hathaway. They discuss what the research says about retail investor behavior, how splits often lead to short-term outperformance, and why Warren Buffett famously avoids splits. The episode closes with a practical takeaway: how to check your own reaction to a split before buying. This episode is part of The Money Mindset Podcast: Psychology of Money, Financial Habits, and Wealth Thinking. #StockSplit #BehavioralFinance #PsychologyOfMoney #PriceAnchoring #NVIDIA #BerkshireHathaway #Apple #WarrenBuffett #RetailInvesting #MarketPsychology #FinancialHabits #WealthThinking #CognitiveBias #InvestmentBiases #Finance #FexingoBusiness #BusinessPodcast #MoneyMindset Keep every episode free: buymeacoffee.com/fexingo