Why Your Brand Is Invisible in AI Search and What Marketers Must Fix

As AI generated answers increasingly replace traditional search results, brands are facing a new visibility challenge. In this CX Today interview, Francesca Roche speaks with Peter Sloterdyk, Chief Marketing Officer at Gist, about the launch of Gist Geo and what AI driven discovery means for modern marketing teams. The conversation explores why traditional SEO metrics are no longer enough, how brands can measure visibility inside AI answers, and why sentiment, structured content, and actionable insights are becoming critical as search evolves into a zero click experience.