Why Your Brand Isn’t Getting Press (And How to Fix It) with Nadja Sayej of ArtStars Agency

SummaryIn this episode, Emily Jean interviews Nadja Sayej, a journalist turned entrepreneur, discussing her journey through various creative hubs, the challenges of transitioning from journalism to running her own agency, and the importance of authenticity in media. They explore the changing landscape of PR, the empowerment of women entrepreneurs, and the significance of cultural relevance in business. Nadja shares insights on navigating career changes, the impact of toxic positivity, and the necessity of questioning oneself for growth.Chapters00:00 The Shift in Fashion Media and Influencer Culture07:17 Exploring Global Fashion Hubs10:26 The Evolution of Dreams and Career Paths13:12 The Berlin Experience and Its Impact on Creativity16:20 Transitioning from Journalism to Agency Life19:06 The Power Dynamics Between Journalists and PR22:13 The Changing Landscape of Media and Journalism26:48 The Charm of Analog in a Digital World27:57 Transitioning from Journalism to Agency Life29:07 The Importance of Client Relationships30:56 Understanding Vanity Press and Media Trends32:14 The Value of Feedback and Continuous Improvement34:50 Empowering Women in Business36:54 Cultural Relevance in Marketing39:14 Media Training and Engaging Personalities41:34 The Surprising Realities of Entrepreneurship43:49 Advice for Aspiring Entrepreneurs46:56 New ChapterKeywordsNadja Sayej, entrepreneurship, journalism, media, women founders, cultural relevance, PR, career change, toxic positivity, creative hubs, Art Stars Agency