Why Your Brand Ranks on Google But Disappears in ChatGPT (feat. Lily Ray)

SEO isn't dead by any stretch. But if you're treating AI search like a checklist, you're already behind. In this episode, AthenaHQ's CEO Andrew Yan sits down with Lily Ray,  founder of Algorythmic and VP of SEO & AI Search at Amsive, to cut through the noise and get into what actually drives visibility in the age of AI search.You'll learn:Why E-E-A-T isn't a checklist and what brands consistently get wrong about building real authorityThe "cycle of SEO" and where we are right now with AI-generated content, listicle spam, and the next inevitable crackdownWhy ranking #1 on Google doesn't guarantee you show up in ChatGPT and the most common technical reasons brands go invisible in AI searchHow off-page strategy is evolving from backlinks to brand mentions, and why your SEO team needs to be working much more closely with PR and socialWhat CMOs and marketing leaders should actually do first if they're starting from zero on AI search (and why experienced SEOs are more equipped for this than most people realize)How agentic commerce and MCP integrations are changing the game for e-commerce brands (and what to do now before everyone else catches up)🔗 Follow Lily Ray at algorythmic.com and on LinkedIn, X, and Substack🔗 Learn more about AthenaHQ: athenahq.ai