Why Your Brand's Influencer and Affiliate Teams Shouldn't Be Siloed

Dustin Howes and Christen Evans discuss the hidden costs of siloed marketing teams and the messy reality of affiliate management in this episode of Real Talk Friday. They explain why separating your influencer and affiliate divisions limits growth and causes major communication gaps with creators.You'll hear about common industry headaches like broken SKU-level reporting and the struggle of backtracking through massive spreadsheets to fix commission errors. Dustin shares a raw story about a Little League meltdown that disrupted his week, while Christen offers practical advice for managing burnout. They also explore how to use AI tools for complex data tasks and the future of creator monetization.0:00 Weekly check-in and Little League drama 5:25 Fixing broken SKU level reporting 7:05 The dangers of siloing influencer and affiliate teams 9:55 Using Claude and AI for spreadsheet automation 12:30 Building content creator partnerships in the food space 14:55 Starting a YouTube channel for the next generationSubscribe to this channel for more affiliate program growth tactics.💡 If you’re enjoying these candid convos, make sure to give this video a thumbs up, hit that subscribe button, and click the bell to stay in the loop for future episodes. 🌟 Need help with your affiliate program? Dustin will find you the help you are looking for in a 15 minute call. Book your call now here: http://dustinhowes.com/explore📩 Connect with Dustin Howes on Linkedin: https://www.linkedin.com/in/dustinhowes#AffiliateMarketing #affiliatemanager #affiliatenerdout #realtalkfriday #brandinfluencer #MarketingTalk #ContentCreation #CreatorEconomy #InfluencerMarketing #MarketingLife Have you heard about Inflektion yet? They are changing the game in Affiliate marketing.The only platform with personalized funnels to scale partnership marketing for brands, agencies, influencers, and affiliates. Catering to the health and wellness space, this tracking soluition is helping build landing pages for partners in a manner of minutes instaead of weeks. They have social listening to capture all the content your brand is creating so that you can find more partners talking about yFor more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com