Why Your Brewery Isn't Making As Much Money As You Think | Chris Farmand

Most breweries don't have a sales problem.They have a profit problem.In this episode of Branding for Breweries, Tim Weaver is joined by Chris Farmand, Founder of Small Batch Standard, one of North America's leading brewery finance and benchmarking specialists.Drawing on data from more than 500 breweries across the US and Canada, Chris shares the biggest mistakes brewery owners make when it comes to profitability and reveals where breweries are leaving money on the table.From taproom pricing and staff training to events, merchandise, food offerings and local distribution, this episode explores the practical changes that can dramatically improve brewery profitability without brewing a single extra pint.If you're a brewery owner looking to increase margins, improve taproom performance and build a more sustainable business, this episode is packed with actionable advice.IN THIS EPISODEWhy profitable breweries think differentlyThe hidden profit leaks hurting brewery growthWhy pricing is the biggest lever in your businessHow staff can dramatically increase taproom salesThe surprising impact of food on beer salesWhy merchandise is often under utilisedHow to use distribution to drive taproom trafficBuilding a brewery that runs like a businessABOUT CHRIS FARMANDChris Farmand is the Founder of Small Batch Standard, a specialist brewery accounting, tax and benchmarking consultancy. Over the last fifteen years, Chris and his team have worked with hundreds of breweries across North America, helping them improve profitability, understand their numbers and build stronger businesses.Follow Branding for Breweries for weekly conversations helping brewery owners build stronger brands, attract more drinkers and grow more profitable breweries.USEFUL LINKS🍺 From Tim and Branding for BreweriesSign up to the Branding for Breweries newsletterhttps://thebrandweaver.co.uk/brewery-newsletterBuy the Branding for Breweries bookhttps://amzn.eu/d/00WWplaDFollow Branding for Breweries on Instagramhttps://www.instagram.com/BRANDINGFORBREWERIESConnect with Tim on LinkedInhttps://www.linkedin.com/in/thebrandweaver/📊 Chris Farmand and Small Batch StandardVisit Small Batch Standardhttps://sbstandard.com/Connect with Chris Farmand on LinkedInhttps://www.linkedin.com/in/chrisfarmand/Follow Small Batch Standard on LinkedInhttps://www.linkedin.com/company/small-batch-standard/Watch Small Batch Standard on YouTubehttps://www.youtube.com/@sbstandardContact [email protected] Listener Profit Strategy Callhttps://sbstandard.com/profit-strategy-call-brand-weaver/