Why Your Business Isn't Converting: Stop Spinning and Start Building episode artwork

EPISODE · Apr 18, 2026 · 40 MIN

Why Your Business Isn't Converting: Stop Spinning and Start Building

from Ladies Get Paid · host Claire Wasserman

You did the free work. You got the testimonials. So why isn't anyone paying you?This is part two of a real, unedited coaching session with Ellie — a CRM and digital marketing specialist who has done free lead magnet audits for twenty people, gotten genuine feedback, and still hasn't closed a single paid client. She's been pivoting between niches, trying offers that aren't landing, and wondering whether the whole thing is evidence that she's just not cut out for this. It's not. In this session we figure out exactly what's going on — and what to do about it.You'll hear us work through why a struggling business doesn't mean you're bad at your work, why the format of your offer matters as much as the offer itself, why the sale always happens on the phone and never in your email, how to go back to warm leads you already have, why your day job is actually investing in your business, and how to manage shiny object syndrome with a real system instead of willpower.If you have a business that isn't gaining traction, this one is for you.Go deeper on Substack plus a 7-day plan for how to turn these insights into action steps: https://open.substack.com/pub/ladiesgetpaid/p/stop-spinning-start-building?r=1b87me&utm_campaign=post&utm_medium=web&showWelcomeOnShare=trueLearn more about working with Claire at https://ladiesgetpaid.com/coaching/

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Why Your Business Isn't Converting: Stop Spinning and Start Building

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This episode is 40 minutes long.

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This episode was published on April 18, 2026.

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You did the free work. You got the testimonials. So why isn't anyone paying you?This is part two of a real, unedited coaching session with Ellie — a CRM and digital marketing specialist who has done free lead magnet audits for twenty people, gotten...

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