Stop Chasing Sales: Find the Number Holding Your Business Back | Peter Boolkah

Send us Fan MailMost businesses focus on sales. But sales is usually the result of everything else the company does and it may not reveal the operational problem preventing that revenue from becoming cash.Every quarter, your business should identify one critical number: the measure representing its greatest current weakness, constraint or vulnerability.In this solo episode, Peter Boolkah shares how one client stopped concentrating solely on sales and focused the entire company on reducing aborted customer visits.By involving sales, warehousing and operational teams, the business reduced aborted visits from approximately 30% to just 3%. As its ability to complete work improved, its invoicing capacity and sales results followed.You’ll discover:Why sales may be the wrong number for your company to pursueThe difference between a result and the activity creating itHow to identify the constraint limiting business performanceWhy the critical number should involve multiple departmentsHow one shared priority can unite an entire companyWhy operational execution determines whether sales become cashHow long to retain a critical numberWhen to move the business onto its next priorityWhy every owner needs a clear business dashboardWhen your team understands the number that matters most, people can make better decisions without waiting for the owner to direct every move.Do you own the business, or does the business own you?CONNECT WITH PETER BOOLKAHWebsite: https://www.boolkah.comLinkedIn: https://www.linkedin.com/in/boolkahInstagram: https://www.instagram.com/pboolkah/Facebook: https://www.facebook.com/BoolkahX: https://twitter.com/boolkahABOUT PETER BOOLKAHPeter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.His approach is direct, practical and built around one simple question:Do you own the business, or does the business own you?Learn more at https://www.boolkah.com