Why Your Business Needs a Podcast. | Seth Silvers | Pain to Profits Ep. 37

Story On was founded by Seth Silvers out of frustration with what marketing could be but was not. He realized the brands he loved were the ones focused on improving people’s lives and the ones not just making products, but telling stories. Consumers wanted to buy from companies telling great stories but brands were stuck shouting about products. After trying to help too many companies in too many ways, Seth Silvers realized the most impactful work they were doing was in podcasting. Podcasting had become the most effective way Story On was helping their clients and podcasting had become one of the best ways for brands to communicate their passion, value, and stories to their audience. Story On pivoted to exclusively focus on building ca n’t-miss podcasts for business leaders.