Why Your Business Should Be on YouTube (Even If Nobody Watches) | Trevor Baker

Trevor Baker built one of the most respected YouTube agencies in the world starting from a roach-infested apartment in New York - editing videos for $20 a pop.A LinkedIn message changed his trajectory: One conversation turned into a coffee meeting, which turned into a business partnership, which turned into even more partnerships. That gave Trevor the proof he needed that he could build something real in the media space. He went all in on Astra Media, and the company hasn't stopped since.In the episode, we talked about:→ Why most businesses are completely wrong about what YouTube is for→ The YouTube feature in beta right now that Trevor calls the most exciting update in recent history→ How the marketing funnel has shifted, and why organic content matters more than ever→ What two core values Trevor hires and fires by→ Why a 50 million-follower TikTok account isn't clearing six figures, and what that tells you about platform strategyThe real ROI of YouTube isn't what happens in year one… It's looking back in year three and thinking, "We should have started this earlier." Trevor, thank you for the energy and the honesty you always bring. Love you dude!*Chapters*0:00 - Introduction and How Trevor and Dillon Met2:45 - Their Shared Business Journey and the Coffee Meeting That Started It5:40 - Five Years of "Absolute Hell" in Insurance8:00 - The Phone Call That Brought Trevor Into Media11:00 - Learning to Reap What You Sow (Faith and Patience in Business)15:00 - Astra's Two Core Values: Great Work Consistently and Own It22:00 - Building an Accountability Chart (Not a Hierarchy Chart)25:00 - The Difference Between Being Honest and Being Open32:00 - Fake Grinding vs. Actually Working: The Productivity Trap37:30 - YouTube 101: Why Every Business Needs to Be There44:30 - How the Marketing Funnel Has Completely Changed48:30 - Trevor's Most Surreal Moment: Producing Marshawn Lynch's Show52:45 - Dynamic Brand Insertion: YouTube's Most Exciting New Feature59:00 - Live Streaming on YouTube: Worth It or Not?1:07:00 - Where to Start on YouTube (The Realistic Version)1:10:00 - Stop Overproducing: Make It for People, Not Production Budgets1:14:00 - Why YouTube Is Still the Most Monetizable Platform on Earth1:15:50 - Where to Find Trevor and Astra Media*Connect with Trevor*www.youtube.com/@tegbakerhttps://www.linkedin.com/in/tegbaker42/https://www.astramedia.co/Become a supporter of this podcast: https://www.spreaker.com/podcast/the-dillon-england-show--6370921/support.*Connect with Dillon*https://www.instagram.com/thedillonenglandshow/https://twitter.com/imdillonenglandhttps://www.linkedin.com/in/dillonmengland/https://www.facebook.com/dillon.england.5*Sponsor — Broadcast Brew (Low-Acid Coffee)*Order our LOW ACID COFFEE “THE BROADCAST BREW”Thank you to Cool Beans Coffee Brewery for your partnership.https://www.coolbeanscoffeemi.com/product-page/broadcast-brew-low-acid-blend*ABOUT THE DILLON ENGLAND SHOW*Authentic conversations with interesting people across personal growth, entrepreneurship, and lifestyle — direct, faith-forward, Detroit grit.Subscribe for full conversations and weekly clips.Share this with someone on your leadership team.Comment your biggest takeaway.