Why Your Business Still Feels Like a Struggle Even When You're Doing Everything Right EP 110

You can do everything right, follow every system, hire every coach, and still build a business that doesn't feel like yours, because no strategy can outrun what's out of alignment with your values.  You’re Invited to Podcast Club: Listeners of The Conscious Edge are coming together on Thursdays at 1pm ET for Podcast Club. Think book club, but for the podcast. We'll talk about the episodes, what landed, where it's challenging us, and how to actually apply it. It's a chance to meet other business owners, get into real two-way conversation, and stop just consuming content. RSVP for the dates you want at consciousedge.com/club.  Get full show notes at www.consciousedge.com/ep110 Come say “hi’ on Instagram:@aleciastg Most entrepreneurs have done some version of values work. You have a why, a mission, a set of words on a page. And then somewhere along the way, following a coach here, a strategy there, a system everyone swore by, you look up and realize the business you built doesn't look much like the one you actually wanted. In this Mindfulness Matters conversation, Alecia St. Germain and her longtime business partner Jonathan Dugger go past the surface of values work and into what keeps you connected to it. They get into why values evolve as you grow, how money amplifies whatever is already running underneath you (your purpose and your self-protection patterns alike), and the difference between a value that's truly yours and one you're holding onto to feel safe. Alecia also opens up the soul purpose work she's trained in, and Jonathan shares how his own reading turned years of self-imposed pressure into something much closer to joy. Together they offer a grounded way back to alignment, including the STOP practice and a handful of questions you can return to anytime your business starts to feel out of sync with who you are. 📝 What We Cover in This Episode: -Why following someone else's system or strategy can pull you off course when it isn't built around your values -How your values evolve as you grow, and why it's worth redefining them on a regular basis -The difference between a true value and a self-protection value, and how people-pleasing can disguise itself as kindness -Why money amplifies whatever is already there, both your purpose and your hidden assumptions -What soul purpose work is, and how a single reframe can turn pressure into joy -The STOP practice (Stop, Take a breath, Observe, Proceed) for checking alignment before you act -A few simple journaling questions for a quarterly values check-in -Why your time and money struggles often ease once you tend to the deeper capacities first