Why Your Change Management Initiatives Fail...And the Keys to Doing Them Right

The following is a conversation between Lior Arussy, the Author of Next Is Now: 5 Steps for Embracing Change -- Building a Business that Thrives into the Future, and Denver Frederick, the Host of The Business of Giving.  Think about the last change initiative you had at your company or organization. How did that work out? In most cases, the answer would be not too well. Why is this so difficult? To find out why and how we can do it better at a time when change is absolutely essential for survival, it's a pleasure to have with us Lior Arussy, the author of Next Is Now: 5 Steps for Embracing Change.