EPISODE · Jul 29, 2025 · 51 MIN
Why Your Click-Through Rate Sucks and How to Fix It
from Email Einstein Ingenious eCommerce Email Marketing by Flowium · host Vira Sadlak & Andriy Boychuk
7 - In this episode, Vira and Andriy dive deep into what really affects click-through rates—why yours might be underperforming, and most importantly, how to fix it.Armed with real-life case studies, they introduce their easy-to-remember CLICK acronym for boosting your email click rates: Clarity of Message, List Segmentation, Incentive to Click, Creative Design, and Keep Testing.Free Checklist To Improve Click-Through Rates! You’ll Learn About…Why your current click-through rate might be underperformingReal-life case studies and what they reveal about successful (and unsuccessful) email strategiesThe dangers of using too many CTAsWhen plain text emails can actually outperform designed onesHow segmenting your list can drive resultsMust-try tools to level up your email marketing experimentsWhy ongoing testing is essential to staying effective Claim your free email marketing audit!
What this episode covers
7 - In this episode, Vira and Andriy dive deep into what really affects click-through rates—why yours might be underperforming, and most importantly, how to fix it. Armed with real-life case studies, they introduce their easy-to-remember CLICK acronym for boosting your email click rates: Clarity of Message, List Segmentation, Incentive to Click, Creative Design, and Keep Testing. Free Checklist To Improve Click-Through Rates! You’ll Learn About… Why your current click-through rate might...
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Why Your Click-Through Rate Sucks and How to Fix It
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