Why Your Clinic Values Belong Everywhere Except Your Job Ad - ep. 272

Your clinic values are genuine. The team really is supportive. You really do care about animal welfare. So why is stating that in your job ad doing absolutely nothing for your recruitment?In this third episode of What Job Ads Were Never Built To Do, Julie South unpacks why values listed in a job ad are indistinguishable from values listed in every other job ad — and why that makes them wallpaper, however sincerely they're meant.The problem isn't your values. It's the tool you're using to carry them.Julie explores the difference between a value that's claimed and a value that's demonstrated, why a job ad can only ever do the former, and what demonstration looks like in practice — from verified anonymous employee reviews to a team member telling their story on a podcast.And if you're listening and wondering how to make your values fit better in a job ad — Julie has something to say about that too. It's not the question you should be asking.Resources mentioned:Cultural Visibility Stress Test — careers.vetclinicjobs.comEmail Julie — [email protected] Your Kind of People recognise Their Kind of Clinic?A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch.Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic.Explore Culture Story Centres for veterinary clinics