Why Your Coaches Don't Care (And How To Fix It)

Are you one of those gym owners who keep replacing coaches, retraining new ones, and still end up dealing with the same problems six months later?When coaches are part-time, bouncing between jobs, and only expected to show up for an hour at a time, it’s unrealistic to expect long-term commitment. They’re not around long enough to build ownership, there’s no consistency, and no reason for them to care beyond today’s shift.In this episode, Randy and Zach break down what actually creates real commitment to the business instead of ongoing staff apathy.They talk about:why part-time coaching models almost guarantee turnoverthe difference between managing employees and leading a real teamwhy developing EQ matters just as much as coaching skillsLet’s dive in.Key Takeaways: Intro (00:00)Team vs. employee mindset (02:26)Full-time schedules create real buy-in (03:10)Brand-owned programming prevents client loss (05:50)Hire for the role before the candidate (13:42)Prioritize EQ over certifications (16:09)Additional Resources:- Schedule your SpringBoard call- Apply to join The Iron Circle- Check out our Switch to Semi-Private course- Get 30 days of Semi-Private Pro on us!- A tool for deciding on new gym services – 5-Question Matrix- Tim's new book – Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!