Why Your Company's Ethics Are Your Best Marketing Tool with Ken Ziegler

"We look at the original theory of sandbox ethics... it is literally the development of your ethical building in a controlled environment. So if we apply that on a corporate level, you can experiment a bit with your ethics so that you know what's right and what's wrong."Join host Karl Pontau for a thought-provoking conversation with Ken Ziegler, an ethical AI advocate who's spent over 20 years in customer-facing roles. In this episode, Ken shares why companies that lead with transparency and human-centered ethics create deeper customer connections—and why that matters more than ever in today's marketplace.From sandbox ethics to the complicated reality of corporate redemption (yes, we're looking at you, Monsanto), Karl and Ken explore why consumers have grown less forgiving of corporate missteps and what businesses can do to rebuild trust. They discuss powerful examples like Gravity Payments' CEO Dan Price, who chose to pay everyone—including himself—$70,000 a year, and why standing out in today's market means having the courage to swim in the gray areas instead of defaulting to extreme positions.Ken also dives into the current state of AI ethics, explaining why focusing on how consumers use AI might be more effective than trying to rebuild the technology from scratch. If you're a business leader looking to differentiate your brand through authentic values—not just lip service—this episode is for you.===You can connect with Ken Ziegler here:https://www.linkedin.com/in/kenneth-ziegler-yyc/You can connect with Karl Pontau here:www.thehumanconnectionpodcast.comhttps://www.linkedin.com/in/kpontauhttps://www.youtube.com/channel/UCUbf_bDWwB9KVrFn5Sj3u2w?sub_confirmation=1Please like, subscribe, and share this episode with somebody you care about!