Why Your Competitors Are Winning With Podcast Marketing -...

What this episode covers

Lucas and Luna explore why more brands are launching their own podcasts as a marketing channel, using data from a 2026 Content Marketing Institute study showing 74% of B2B marketers now use branded audio. They break down how HubSpot's podcast network drives 3x higher lead conversion than blog content, and why a small e-commerce brand called Birch & Bark grew email signups 40% in six months with a weekly audio show. Lucas explains the 'listener intimacy' advantage: average podcast session length of 28 minutes versus 2.5 minutes on a blog page. Luna pushes back on the production barrier — and Lucas reveals that the top 10% of branded podcasts cost under $2,000 per episode to produce. They also discuss platform advantages: Spotify's new discovery tools for brands and Apple's podcast analytics update. The episode ends with Lucas challenging listeners to test one episode before building a full strategy. #PodcastMarketing #BrandedAudio #ContentStrategy #B2BMarketing #HubSpot #Spotify #ApplePodcasts #AudioMarketing #ContentMarketing #LeadGeneration #MarketingStrategy #DigitalMarketing #PodcastProduction #CustomerEngagement #BirchAndBark #MarketingROI #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners?

This episode is 7 minutes long.

When was this Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners episode published?

This episode was published on May 28, 2026.

What is this episode about?

Lucas and Luna explore why more brands are launching their own podcasts as a marketing channel, using data from a 2026 Content Marketing Institute study showing 74% of B2B marketers now use branded audio. They break down how HubSpot's podcast...

Can I download this Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners episode?

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