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Why Your Competitor's Sales Reps Are a Trap (And Who to Hire Instead)

EPISODE · Apr 3, 2026 · 29 MIN

Why Your Competitor's Sales Reps Are a Trap (And Who to Hire Instead)

from Build to Win · host Jonathan Weinberg & John Kolbaska

Hiring sales reps from your competitors feels like a shortcut. It's not.In this episode of Build to Win, John Kolbaska breaks down how he grew his sales team from 7 to 12 reps — and why the best candidates aren't coming from inside your industry. You'll hear how he built a full-time training program, what it actually costs to onboard a bad rep, and the two things he tests in the first three days to weed out the wrong hires fast.If you're trying to scale a sales team and keep burning through recruits, this one's for you.🎧 Listen now.Key Takeaways00:00 Intro01:36 Why you need a full-time sales trainer03:50 Recruiting is a marketing funnel07:52 The real cost of a failed rep: $15,000+13:42 Early role-play and tech screening17:38 Never hire your competitor’s failed reps19:24 Recruit from lower-ticket industries26:18 Always lead with financingAdditional Links & Resources:🔥 Watch our FREE on-demand webinar: HERE⚡ Learn more about us: https://www.builderprime.com/ 📱 Connect with us on social media:Facebook: https://www.facebook.com/builderprime/LinkedIn: https://www.linkedin.com/company/builderprime/ Jonathan’s LinkedIn: https://www.linkedin.com/in/jonathanweinberg/ John’s LinkedIn: https://www.linkedin.com/in/john-kolbaska-a271a757/ Instagram: https://www.instagram.com/builderprimecrm/ —Build to Win is a podcast for contractors where we give you the tools to grow your home improvement business. Follow us wherever you listen to your podcasts!

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Why Your Competitor's Sales Reps Are a Trap (And Who to Hire Instead)

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