Why Your Consulting Rate Is Too Low

When a consultant was asked to sign a multi-million-dollar contract as a clerical task, they realized the paperwork was identical to their own five-figure agreements. This episode unpacks the invisible ceiling that keeps most independent consultants undercharging — not because they lack competence, but because they can't bring themselves to say the number out loud. We explore why small-client portfolios are secretly high-overhead businesses, how the psychology of pricing creates a self-imposed ceiling, and what it actually takes to recalibrate your sense of what's normal. If you've ever wondered why you're charging less than you're worth, this one's for you.