Why Your Content Isn't Working (And What to Do Instead) with Kate Sybilrud

What does it actually take to show up online in a way that's real — and actually works? In this episode of the Born to Tint Podcast, Ricky Miller sits down with Kate Sybilrud, Creative Director of Create With Kate, a private consultant who helps business owners understand themselves and show up authentically online. This one goes deep.Ricky and Kate cover the real story behind Green Valley Window Tint's content strategy — from resisting social media to posting 5-7 pieces a day and hitting a 17.3% click-through rate on paid ads. They break down why organic content isn't just "nice to have" — it's what makes your paid ads actually convert.🎯 They also get into what most business owners get wrong about content — talking AT your audience instead of making them feel seen. Kate shares how she repositions messaging so it resonates at a root level, not just a surface level.💼 Ricky opens up about the business mechanics behind Green Valley and Tint Lab — closing ratios, subcontracting strategy, building a premium price point, and why a properly priced job gives you the room to pay great installers and still protect your margins.🙏 And then the conversation gets personal. Ricky shares his faith journey — giving his life to Christ at Kingdom Summit — and gets real about a difficult season that included financial mistakes, family stress, and what it actually felt like to hit rock bottom and rebuild. It's raw, honest, and worth every minute.🎬 Whether you're a tinter, a trade business owner, or just someone building something real — this episode has something for you.Follow Kate on Instagram: @katesellscreatorFollow us on Instagram: @greenvalleywindowtint🔔 Subscribe so you never miss an episode of the Born to Tint Podcast!