Why Your CRM Data Is Costing You Jobs

Most contractors trust their reports. But if the data going into your CRM is wrong, every decision you make from it is wrong too.In this episode, Jonathan and John break down what bad CRM data is actually costing you. John found that 64 of his 300 zip codes drove 90% of his business. He also cut his speed to lead from 44 minutes to under a minute — and his appointment set rate doubled.If you're flying blind on your numbers, this episode will show you what to track and how to get it right.Key Takeaways:00:00 Intro00:42 Garbage in, garbage out03:23 Leads stuck in the wrong funnel stage07:00 Hiring a data scientist12:38 The zip code discovery18:30 Speed to lead: 44 minutes to 40 seconds21:33 Speed to issue and the 36-hour sweet spot25:13 Booking rate and sales capacity40:30 Bolt Insights overviewAdditional Links & Resources:🔥 Watch our **FREE** on-demand webinar: https://www.builderprime.com/webinars/on-demand-webinar-drive-20-net-profit-with-systems-processes?utm_source=RedCircle&utm_medium=Audio&utm_campaign=28⚡ Learn more about us: https://www.builderprime.com/ 📱 Connect with us on social media:Facebook: https://www.facebook.com/builderprime/LinkedIn: https://www.linkedin.com/company/builderprime/ Jonathan’s LinkedIn: https://www.linkedin.com/in/jonathanweinberg/ John’s LinkedIn: https://www.linkedin.com/in/john-kolbaska-a271a757/ Instagram: https://www.instagram.com/builderprimecrm/ —Build to Win is a podcast for contractors where we give you the tools to grow your home improvement business. Follow us wherever you listen to your podcasts!