Why Your CRM Data Quality Kills Automation ROI

Lucas and Luna dig into the hidden culprit behind marketing automation underperformance: CRM data decay. They break down how Salesforce data degrades at roughly 3 percent per month, why that first-party data your team religiously collected is actually rotting in your system, and how HubSpot users who run quarterly data health checks see 34 percent higher email deliverability rates. Luna shares a real-world example from a B2B SaaS company that spent $40,000 on automation software only to discover their lead scoring was built on 40 percent dead contact records. The hosts explain why data hygiene isn't a one-time cleanup — it's a continuous operations function that most marketing teams neglect until their metrics look weird. No clickbait. Just the math on why your CRM's garbage data is silently destroying your automation ROI, and what the teams that fix it do differently. #CRMDataQuality #MarketingAutomation #DataDecay #Salesforce #HubSpot #LeadScoring #DataHygiene #MarketingROI #EmailDeliverability #B2BSaaS #DataOps #CustomerData #MarTech #MarketingOperations #Business #FexingoBusiness #BusinessPodcast #TheMarketingOperatorPodcast Keep every episode free: buymeacoffee.com/fexingo