Why Your Customer Data Is Stuck in a Million Tiny Silos

Lucas and Luna tackle the marketing data fragmentation crisis in 2026: why most companies still can't connect a single customer across email, ads, and CRM despite years of investment in CDPs and data warehouses. Lucas breaks down the real problem—not technology, but organizational hand-offs between marketing, sales, and product teams—using the example of a mid-market SaaS company that discovered 73 separate data silos just within its marketing stack. They discuss why a 'single source of truth' is a myth, and how a 'data union' model with shared ownership might actually work. Plus, a brief note on how Fexingo keeps these conversations ad-free. #DataSilos #CustomerData #MarketingFragmentation #CDP #DataWarehouse #MarketingOps #RevenueOperations #SaaS #DataUnion #Customer360 #FexingoBusiness #BusinessPodcast #Marketing #MarTech #DataManagement #Segmentation #SalesAndMarketingAlignment #ComposableCDP Keep every episode free: buymeacoffee.com/fexingo