Why Your Data Is More Valuable Than You Think | JP Kloppers, Omnisient

In this episode of the Stacked⁠ Podcast, Chris Fletcher is joined by JP Kloppers, Managing Director at Omnisient, to explore how hospitality operators can unlock the hidden value in their customer data—without compromising privacy.JP explains how data collaboration works when it’s done responsibly, and how encrypted, anonymised data can create entirely new revenue streams, enable smarter AI adoption, and improve consistency across operations. Whether you’re running a multi-site group or managing a single site, this episode breaks down where AI and data intersect—and why this matters more than ever in a sector under pressure.👉 Topics covered:Why AI adoption in hospitality is still under 5%What encrypted data collaboration actually looks likeThe real-world value of restaurant CRM dataHow to automate guest profiling and team support with AIThe role of large language models in streamlining operationsHow retailers and banks are already collaborating—and why hospitality should follow💡 “Every operator is sitting on a goldmine of data—they just don’t know how to activate it yet.” – JP Kloppers