Why Your Digital Presence Is a Business Asset, Not Just a Website

Most business owners treat their website, hosting, and logins as afterthoughts—until something breaks, gets hacked, or a vendor disappears. In this episode of the Business Roundtable Podcast, host David W. Carr talks with Paige Wiese, founder of Tree Ring Digital, about why your digital presence isn’t just a marketing tool—it’s a critical business asset that can either fuel growth or expose costly risks. Paige shares her journey from launching Tree Ring Digital during the Great Recession to serving over 2,000 clients across various industries. Together, David and Paige explore:Why ownership of logins, domains, and hosting details is often the #1 blind spot for business ownersHow missing logins or expired assets can halt revenue and marketing overnightThe seven pillars of digital asset management that protect long-term growthHow to balance flexibility with consistency when managing websites, CRMs, and integrationsWhy proactive digital management saves time, money, and legal headachesIf you’re a CEO, consultant, or nonprofit leader building a resilient business, this conversation will help you see your digital presence as a strategic lever—not just a checkbox. Free Resource: Download Tree Ring Digital’s free Digital Asset Checklist at https://treeringdigital.com/roundtable to start identifying gaps and protecting your business today.Connect with Paige Wiese:Website: https://treeringdigital.comLinkedIn: https://www.linkedin.com/in/paigewieseBecome a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support.Connect with Steward Your Business:Book a Leadership Clarity Call: https://calendar.stewardyourbusiness.com/ccCall: +1 909.404.9865Website: https://stewardyourbusiness.comLinkedIn: https://www.linkedin.com/in/davidwcarrWatch more episodes  and subscribe on YouTube:https://www.youtube.com/@steward_your_business