Why Your Dormant LinkedIn Connections Are Your Biggest Opportunity

You know exactly who I mean. The person you've thought about reaching out to on LinkedIn more than once — and then closed the tab because you didn't know what to say. This week, Karen makes the case for why she's not a stranger, and why your dormant LinkedIn connections might be the single most overlooked opportunity in your business. Karen breaks down why the people already in your LinkedIn network — old coworkers, old clients, people you met at a conference once — are worth more than a brand-new cold connection. Backed by a Rutgers study on reconnecting with dormant ties, she gives you the exact, no-pressure way to build a list of 10 and reach out without it feeling awkward, pitchy, or forced. In this episode, you'll learn: Why a dormant LinkedIn connection is more valuable than a brand-new one The Rutgers study showing reconnected ties often outperform current ones How to build your list of 10 dormant contacts in under a week The exact reconnection message formula — no apologies, no asks, no pitch Why the metric that matters is calls on your calendar, not likes on your post If you've been sitting on a LinkedIn network you think is "dead," this episode will change your mind — and give you a simple weekly habit to start turning it into real opportunities. Loved this episode? Subscribe to Good Girls Get Rich so you never miss one, and share it with a friend who's been avoiding that one LinkedIn message. Ready to go deeper? Grab the free Borrow the Stage masterclass at SheLinkedUp.com/masterclass.   Resources Mentioned In The Episode: Borrow the Stage Masterclass: Free on-demand training on building your speaker kit and using LinkedIn to book stages Visibility Salon: Karen's membership community, home of the Borrow of the Stage initiative LinkedIn for Women Community: Karen's free Facebook group where listeners post their weekly 20-minute windows for accountability. Work with Karen: Book a call to talk through your own visibility strategy.   Magical Quotes From The Episode: "She is not a stranger. She is not a cold lead. She already knows you're good at what you do — and that's the most expensive thing to build." "Your network is not cold. It's sleeping." "The silence is something loud in your head — not hers."   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict