Why Your DTC Business Will Fail Without First-party Data — Larry Kim | Why DTC Brands Need First-party Data, How Data Enrichment Boosts Marketing, Importance Of AI For First-party Data, Integrating First-party Data Into Marketing (#311)

In this podcast episode, we discuss why first-party data is the new must-have for DTC marketers. Our featured guest on the show is Larry Kim, CEO of Customers.AI Topics discussed in this episode: The growing importance of owning and using first-party data. Why DTC brands need to own their first-party data. How data enrichment helps optimize marketing campaigns. The risks involved with handling first-party data, and how can brands mitigate them. Why AI is important for leveraging first-party data. Real-world examples of the impact of first-party data. How to integrate first-party data into marketing workflows. Why is now the right time for brands to invest in first-party data strategies. Links & Resources Website: https://customers.ai/LinkedIn: https://www.linkedin.com/in/larrykim/X/Twitter: https://twitter.com/larrykimGet access to more free resources by visiting the podcast episode page att.ly/yXxND  Subscribe & Listen Everywhere: Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/