Why Your Email List Needs a Welcome Series That Sells

What this episode covers

Episode 30 of The Email Marketing Podcast: Lucas and Luna dive into the case of a SaaS company that boosted trial-to-paid conversion by 27% simply by restructuring its welcome series. They break down the three-email framework—value, social proof, and offer—and explain why most welcome emails fail because they ask for the sale too early or too late. Specific metrics: open rates above 60%, click-through rates above 15%, and the one email that doubled demo bookings. If you've got a welcome email that just says 'thanks for signing up,' this episode will change your approach. #EmailMarketing #WelcomeSeries #EmailSequences #ConversionRate #SaaS #CustomerAcquisition #Marketing #FexingoBusiness #BusinessPodcast #EmailList #TrialToPaid #SubjectLines #CallToAction #EmailAutomation #EngagementMetrics #ListGrowth #EmailStrategy #MarketingTips Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth?

This episode is 8 minutes long.

When was this The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth episode published?

This episode was published on June 4, 2026.

What is this episode about?

Episode 30 of The Email Marketing Podcast: Lucas and Luna dive into the case of a SaaS company that boosted trial-to-paid conversion by 27% simply by restructuring its welcome series. They break down the three-email framework—value, social proof,...

Can I download this The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.