Why Your Email Preheader Is a Second Subject Line

What this episode covers

Lucas and Luna dive into the humble email preheader — the snippet of text that appears next to or below the subject line in most inboxes. They explain why it's effectively a second subject line, how it can boost open rates by 10 to 30 percent, and why most marketers waste it by leaving the default 'View this email in your browser' message. They walk through real examples from newsletters with preheaders that drove engagement versus ones that fell flat, and offer a simple framework for writing preheaders that complement — not repeat — the subject line. This episode gives you one immediate tactical fix for your next send. #EmailMarketing #PreheaderText #OpenRates #SubjectLine #NewsletterTips #EmailCopywriting #MarketingStrategy #EmailDesign #SubscriberEngagement #ClickToOpenRate #MobileEmail #EmailBestPractices #LucasAndLuna #FexingoBusiness #BusinessPodcast #MarketingPodcast #EmailDeliverability #CopywritingTips Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth?

This episode is 9 minutes long.

When was this The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth episode published?

This episode was published on May 28, 2026.

What is this episode about?

Lucas and Luna dive into the humble email preheader — the snippet of text that appears next to or below the subject line in most inboxes. They explain why it's effectively a second subject line, how it can boost open rates by 10 to 30 percent, and...

Can I download this The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.