Why Your Facebook Ads May Not Be Working

In this episode, I talk about why your Facebook ads may not be working anymore. I’ve had a lot of questions about Facebook ads lately, because in our community in particular, we are a proponent of both online and offline strategies for growing your law firm.  Many people have an audience on Facebook already - either because they started a page when they first opened their law firm, or because they're just familiar there so they have other lawyer contacts who referred them cases from having met them on social media. It's a comfortable place to get started and a lot of people are asking “How do I decide what is ‘good spend’, a good investment of time, energy, and resources, on Facebook?”    Tune in to learn more!   In this episode we discuss: New evolving changes in the online marketing landscape. The iOS updates requiring opt-in for data sharing when using Facebook.  How first-party data works and how it helps. Using lead magnets to gather first-party data. The impact of technological challenges we’ll be facing with data privacy.  Reverse engineering your funnel from the bottoms up to know how many clients you need.   Allison Bio:   Allison C. Williams, Esq., is Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest growing law firms in the nation, as Ms. Williams grew the firm 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017.  In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest growing companies among graduates of Florida State University.   In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers.  She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money.  Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications and money management in law firms.    Contact Info:   Contact Law Firm Mentor:   Scheduler: https://meetme.so/LawFirmMentor     How to choose your online marketing provider   https://lawfirmmentor.net/online-marketing-companies/    https://bit.ly/LFM-SEOvet     Snippets   00: 02:15 (26 Seconds)  So, I wanted to share with you some, some new developments, new-ish, the marketing world has been dealing with it for a little bit of time now, that may have impacted the success of your Facebook ads so that you show a little bit of grace to your providers if they are not delivering the same types of results, the same cost per click, the same cost per-lead that they were able to deliver even this time last year.