Why Your Healthcare Website Might Soon Be Invisible (And How to Fix It)

Patients are already skipping your beautifully designed website navigation to ask AI directly for healthcare answers. If your digital front door isn't rebuilt for conversational search, your content might as well not exist. Adeline Ashley from Sitecore sat down with Swaay.Health to discuss the reality of AI in healthcare search. She breaks down the core concepts from her new book, “The Agentic Loop: How Humans and AI Build Experiences That Can Learn”, and explains why marketers must change focus to designing experiences that AI agents can read and learn from. She shares a framework you can use to keep your brand visible and avoid the trap of setting and forgetting your tech deployments.