EPISODE · Feb 10, 2025 · 14 MIN
Why your Instagram Strategy Needs Original Audio in 2025
from Social Goals: Social media strategy for small businesses
Trending audio is fun, but in 2025, it's not enough! In this episode of Social Goals, Kat Tepylo Murphy breaks down why original audio—your voice, your story, your expertise—should be a core part of your content strategy.Learn how to cut through the noise, build stronger connections, and make your audience trust you enough to buy from you. Kat shares three powerful ways to use original audio, plus practical tips to help even the most camera-shy entrepreneurs show up with confidence.Episode Highlights:(00:05) Why trending audio isn’t enough for 2025(02:20) The importance of balancing quick trends with meaningful content(04:14) Talking Head Reels – How to casually engage with your audience(08:27) Green Screen Reels – A creative way to showcase your thoughts(11:43) Voiceovers – Perfect for camera-shy business owners(16:48) The power of showing up: How original content builds real-life connectionsKey Takeaways:Social media is crowded—your voice makes you stand out.Talking directly to your audience builds trust and connection.Original audio helps potential customers feel like they know you before they buy.Don't forget to like, subscribe, and leave 5 stars!☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals☺ Connect with Kat:Instagram: https://www.instagram.com/socialkatmedia/Threads: https://www.threads.net/@socialkatmediaLinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals
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Why your Instagram Strategy Needs Original Audio in 2025
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