Why Your Lead Magnets Aren't Working and How to Fix It

We all know lead magnets are supposed to build your email list. But what if collecting emails is the wrong goal entirely? In this turnaround episode, Alastair McDermott is the guest on The Recognized Authority, with special guest-host Al McBride asking the questions. Alastair shares how most people get lead magnets wrong - they give people what they think they want rather than what they actually need. This results in lackluster conversion to sales. Instead, Alastair advocates using your lead magnet to move prospects to the next practical step on their buyer's journey. Make it feel proprietary and like the inside track to achieving their goals. Compel action, don't just inform. You'll learn: Why most lead magnets fail to convert and how to turn that aroundHow to create irresistible lead magnets tuned to your ideal clientsTips for testing and refining your lead magnets for maximum impact If you want to create lead magnets that act as a catalyst to working with you instead of just collecting emails, don't miss this episode. Listen now to transform your content into sales! 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com