Why Your Lead Scoring Model Is Leaving Money on the Table

Most marketing teams build lead scoring models that predict the wrong thing: who fills out a form, not who actually buys. In episode 37 of The Funnel Podcast, Lucas and Luna break down why traditional demographic and behavioral scoring fails and how one B2B SaaS company rebuilt their model around purchase intent signals. They walk through the before-and-after metrics: a 15 percent increase in SQL-to-close rate and a 40 percent reduction in sales time wasted on unqualified leads. If you've ever watched a high-scoring lead go dark after a demo or a low-scoring prospect become a customer, this episode explains exactly what went wrong — and how to fix it without a new tech stack. #LeadScoring #B2BMarketing #SalesFunnel #HubSpot #MarketingAutomation #IntentData #DemandGen #CRM #SalesAndMarketingAlignment #FunnelOptimization #ConversionRateOptimization #B2BSaaS #QualifiedLeads #RevenueOps #DataDrivenMarketing #FexingoBusiness #BusinessPodcast #TheFunnelPodcast Keep every episode free: buymeacoffee.com/fexingo